Behold Marketplace — Artist Guide
We’ve opened the first stage of the Behold Marketplace.
You can now sell your original artwork directly through your Behold profile—building on the exposure and engagement already happening on the platform.
This first phase is U.S. artists selling to U.S. buyers only, allowing us to keep things simple and reliable as we expand.
1. Complete Your Artist Profile (Required)
(If you have previously completed your profile, please review it for any missing information.)
Before listing work for sale, make sure your profile is complete:
Name (as you want it shown publicly)
Profile image
Location (City, State, Country)
Short bio – your story
At least one contact link (website or social)
This builds trust and improves visibility.
2. Enable Your Seller Profile (Stripe)
To begin selling on Behold, head to the new Selling on Behold section within your profile page.
There, you’ll:
Confirm your eligibility to sell on Behold
Check the required box to continue
Connect or create your Stripe account
Enter your banking and tax information
Stripe securely handles payments and payouts on Behold.
Important:
Your seller profile must be fully activated before your artwork can be purchased through the marketplace.
3. Upload Your Artwork
Upload your work as usual in Behold, and mark as Available.
For marketplace readiness:
Use high-quality images
Provide accurate titles and descriptions
Clearly list medium, size, and materials
Think like a collector seeing your work for the first time.
4. Price Your Work
Your listed price should reflect:
Your desired earnings
(Tip: Avoid pricing your work too low. Early pricing helps shape perceived value.)Behold marketplace commission (15%)
Estimated shipping costs
Use your past shipping experience to estimate what makes sense for your work. Shipping costs will vary depending on artwork size, framing, weight, and destination.
In general, smaller works may cost closer to $25–$50 to ship, medium-sized works around $75–$150, and larger or oversized works potentially $150–$300 or more.
Simple Example
If you would like to earn approximately $1,000 from a piece, you may choose to list it closer to $1,250 to help account for marketplace fees and shipping costs.
Goal: Create a smooth and transparent experience for collectors.
5. Enable Marketplace Listing
Once priced:
Select the artwork
Enable “Show in Marketplace”
Submit for approval
Approved works will appear in the Behold Marketplace.
6. Shipping (Artist-Managed)
For this phase, artists handle all packing and shipping.
You are responsible for:
Packaging securely
Choosing the carrier (UPS, FedEx, USPS, etc.)
Purchasing shipping + tracking
Sending directly to the buyer
Best Practices:
Use professional-grade packaging
Insure valuable works appropriately
Provide tracking promptly
Ship within ~3–5 business days
7. Payment Timing
Buyer completes purchase through Behold
Payment is processed via Stripe
Funds are released after confirmed delivery to the buyer.
This protects both sides:
Buyers receive what they expect
Artists operate within a trusted marketplace
(Exact timing follows Stripe’s payout schedule once the transaction is cleared.)
8. Returns (Overview)
Standard return window: 14 days from delivery
Artwork must be returned in original condition
If a return is approved, the transaction is reversed
Important:
Clear descriptions and accurate images help avoid returns.
