Who We Are
Behold is the discovery platform for visual art.
We help artists, collectors, galleries, museums, universities, designers, curators, and art lovers discover, experience, and engage with art in new ways.
Our mission is simple: Help more art be seen.
Our Story
It started with a simple question.
When our founder, Jim Forward, was invited to draw with a group of artists in Rochester, New York, he noticed stacks of artwork from a recent exhibition waiting in storage. Curious, he asked what would happen to the pieces.
The answer was simple: most would return to studios, storage rooms, basements, and spare bedrooms while artists moved on to create work for the next show.
That moment sparked a realization.
Every day, extraordinary artwork is created around the world, yet much of it remains difficult to discover. Great work often exists beyond a single exhibition, social media post, or moment in time.
And so, Behold was born.
As an artist himself and a graduate of the Art Institute of Pittsburgh, Jim understood the importance of visibility, connection, and opportunity within the creative ecosystem.
He believed there should be a better way for people to discover art and engage with artists beyond a single exhibition, gallery visit, or social media post.
Today, Behold is building a global community of artists, collectors, galleries, museums, universities, curators, designers, estates, and art lovers who share a belief that more art deserves to be seen.
Our Mission
To help more art be discovered.
By connecting artists, audiences, and institutions through a shared digital experience, we aim to make art more visible, accessible, and engaging for people everywhere.
What We Value
Discovery
We believe great art can come from anywhere. Behold exists to help people discover artists, ideas, and perspectives they may never have encountered otherwise.
Connection
Art has the power to connect people across cultures, generations, and geographies. We strive to create meaningful connections through shared creative experiences.
Accessibility
Experiencing art should not be limited by geography or expertise. We are building a platform that welcomes everyone to explore, learn, and engage.
Stewardship
Art shapes culture. We are committed to helping preserve, celebrate, and elevate creative work for current and future generations.
Why it Matters
Too much great art goes unseen.
When more art is discovered, more artists are supported, more audiences are engaged, and culture becomes richer for everyone.
Art has the power to inspire, challenge, and connect us. We believe more people should have the opportunity to experience meaningful creative work and engage with the people and ideas behind it.
Meet the Team
Our founders, advisors, curators, and technologists bring decades of experience across art, design, technology, entrepreneurship, and community building.
Together, we are building the future of art discovery.
Click Here for More on Our Team
Join us
Behold is the discovery platform for visual art
Whether you're creating, collecting, curating, teaching, exhibiting, or simply exploring, we invite you to be part of what comes next.